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image showing person dealing with the aftermath of the helpful content update aka HCU in seo

HCU & Small Biz SEO: Impact & Solutions (270 Sites Studied)

Thousands of websites hit, many deindexed entirely. Over 100 million monthly organic views wiped out, and millions more in lost ...
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2024 Google PPC Benchmarks

2024 Google Ads CPC Benchmarks: Insights from 3.6M Keywords

There are a handful of Google Ads industry benchmarks out there, but most of them are either overly generalized, or ...
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Spy on Rival Google Ads for $0 (& Avoid 6 Common Errors)

Spying on your competitors’ Google Ads strategies is sometimes (though not always) a great way to improve your own campaign ...
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ChatGPT Affects Your SEO (But Not How You Think It Does)

Most times, when people ask if ChatGPT affects SEO, what they really want to know is whether they can use ...
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Is SEO Worth It in 2024? Cost, AI Risk, RoI & Alternatives

Courtesy AI, more searches than ever end without clicks on any result. So, is SEO worth it? Will it even ...
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