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Anytime Sewer Case Study

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customer acquisition strategy

In May 2023, Anytime Sewer, a prominent local plumbing service, sought to enhance its online visibility and customer acquisition strategy. Recognizing the unique needs of local service businesses, SparkLaunch Media embarked on a project to revitalize Anytime Sewer’s digital presence, focusing on website redevelopment and Google My Business optimization.

The Challenge

The primary objectives were to develop a user-friendly website that could effectively convert visitors into leads and to optimize Anytime Sewer's local search presence to capture the intentful attention of potential customers in their area.

The SparkLaunch Solution

SparkLaunch Media's solution comprised two critical components:
Website Development: A new, intuitive website was built on Wix, designed to streamline the user experience and facilitate easy access to Anytime Sewer's services.
Local Search Optimization: A comprehensive overhaul of Anytime Sewer's Google My Business profile, coupled with targeted local search ads on Google, aimed to increase visibility and attract high-intent local traffic.

Data-Driven Results

  • Customer Cost of Acquisition:
Upon launching the new website, SparkLaunch Media initiated a local search ad campaign on Google, meticulously optimized to reach potential customers within the service area.
  • Conversion Rate:
This approach was underpinned by continuous performance analysis and optimization, focusing on maximizing conversions while minimizing costs.
  • Ad Spend
  • $2,751.47, yielding 233 conversions at an impressive rate of $11.81 per conversion.
  • Recent Optimization
  • In the last 14 days alone, Anytime Sewer saw 128 leads, with a click-through rate (CTR) of 13.72% and a cost per lead (CPL) of $10.96.

These metrics underscore the effectiveness of SparkLaunch Media’s targeted local search strategies and their ability to drive substantial business growth for local service providers like Anytime Sewer.

The Journey Ahead

Anytime Sewer’s partnership with SparkLaunch Media demonstrates the power of a well-crafted digital presence and local search marketing strategy in the competitive local services landscape. By focusing on user-friendly web design and precise local search tactics, SparkLaunch Media has positioned Anytime Sewer to capitalize on high-intent searches, translating into significant business growth.

Does your local business need a digital facelift or a boost in local search visibility?

Contact SparkLaunch Media to learn how our tailored web development and local SEO strategies can elevate your business today.
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+1 (508) 377-3224
1026 Jay St. B204
Charlotte, NC 28208
inbound@sparklaunch.media

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