That Pitch – Amplifying Success in the Music Licensing Industry
That Pitch, a music licensing company, specializes in helping musicians gain exposure by placing their music in advertisements, YouTube channels, and various media platforms. The owner, faced with limited resources and a busy workload, sought assistance in media buying to maximize their marketing efforts.
The Challenge:
With a high cost per customer acquisition and limited success in reaching their target audience effectively, That Pitch needed a strategic partner to optimize their marketing campaigns and streamline their brand messaging.
The SparkLaunch Solution:
Enter Elliot, a seasoned expert at SparkLaunch, who collaborated closely with That Pitch to revamp their marketing approach. Through a combination of targeted optimizations and strategic initiatives, they aimed to drive better results and elevate That Pitch’s brand presence.
Decrease in customer acquisition cost
Reduction in cost per conversion
Cost per click
Reduced Cost per Customer Acquisition: Elliot’s expertise in media buying led to a significant reduction in the cost per customer acquisition for That Pitch. Initially facing a $2 cost per click, Elliot successfully brought it down to an impressive $0.53, resulting in substantial savings and improved return on investment.
Decreased Cost per Conversions: With Elliot’s strategic optimizations, That Pitch experienced a remarkable 74% decrease in cost per conversions. This ensured that their marketing budget was utilized more efficiently, generating a higher number of valuable conversions at a reduced cost.
Enhanced Brand Messaging: Elliot worked closely with That Pitch to refine their high-level brand messaging, creating a more concise and impactful communication strategy. This enabled That Pitch to effectively connect with potential clients, showcasing their unique value proposition and attracting a larger audience.
Organic Social Media Reach: In addition to paid advertising, Elliot helped That Pitch develop a comprehensive Standard Operating Procedure (SOP) for social media posting. By implementing organic reach strategies, That Pitch was able to amplify their online presence, reach a wider audience, and nurture meaningful connections without solely relying on paid ads.
With the tremendous success achieved through our partnership, That Pitch is now poised to embark on an exciting journey of growth and innovation. As their fractional marketing team, we will continue to guide them towards even greater heights, helping them solidify their position as a leading music licensing company
Together, we will explore new strategies, untapped markets, and creative avenues to expand their reach and captivate a wider audience. By leveraging our expertise and unwavering commitment to their success, we are confident that That Pitch will continue to revolutionize the music industry, empowering talented musicians and connecting their incredible compositions with the world. Together, we will shape a future where music and marketing seamlessly converge, propelling That Pitch towards unrivaled success.
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+1 (508) 377-3224
1026 Jay St. B204
Charlotte, NC 28208
inbound@sparklaunch.media
