People buy from the brands they are familiar with, not from the ones who spam them. Not only is email marketing one of the most cost-effective tools to increase revenue, but it’s practical in every industry.
Email Marketing
Consumers spend 138% more as a result of email marketing, when compared to consumers who don’t receive email offers. Delivering value that makes customers want to open your emails in the first place is the hard part.
Besides access to more sophisticated software and expert knowledge, small business owners will also benefit from the fact that working with an agency is much more efficient than attempting to coordinate email marketing tasks internally. An agency will take care of all aspects of the process from message creation and design, through segmentation and targeting, right down to reporting on results. This saves a small business owner valuable time that they can use in other critical areas such as product development or customer service.
Email marketing comes down to understanding customer behavior. Our job is to understand your business and your customers so that we can best align with how they already behave. We want to build a cadence that speaks directly to the target audience’s interests while providing value. These are all great ways we can customize an email marketing campaign for your business and help increase engagement with current customers while attracting new ones at the same time.
We keep it simple. Month-to-month contracts with a 30 day cancellation notice. We don’t want you to keep working with us because of some contract, we want you working with us because you’re pumped about the growth we are creating together. We retain our clients by creating clarity and setting clear and realistic expectations, not with lengthy contracts.
Finally, after setting up the emails and scheduling them out, it is important to track results over time in order to optimize future campaigns. This involves measuring metrics such as open rate (how many people opened your email), click-through rate (how many people clicked on links within your email), and conversion rate (how many people took action after reading your email). We can use this data to adjust future campaigns accordingly if necessary in order to ensure maximum effectiveness for your email marketing campaigns.
+1 (508) 377-3224
1026 Jay St. B204
Charlotte, NC 28208
inbound@sparklaunch.media
