If you’ve heard the saying, “what got you here won’t get you there,” you already know the fundamental problem when it comes to how to resell SEO services. Getting to five clients is simple; growing to fifteen is not.
If you’ve been wondering how SEO reselling works — as in, how to resell SEO to make $50K a month and not just $5K — you’ve come to the right place.
In this guide, we’ll break down every aspect of how to make money as an SEO reseller, from pricing to process and everything in between. Without further ado, let’s dive in.
Mechanics of SEO Reselling
At its core, SEO reselling involves partnering with a white label SEO provider to offer SEO services under your agency’s brand. This differs significantly from direct SEO service provision, where the you perform all the SEO tasks in-house.
Understanding the mechanics of SEO reselling is crucial for marketing agencies looking to expand their offerings without overextending their resources.
The Key Difference: Behind-the-Scenes Workforce
In direct SEO service provision, your agency is responsible for every aspect of the service – from conducting SEO audits to implementing strategies and reporting results to clients. This approach requires in-depth SEO expertise, tools, and time.
In contrast, SEO reselling allows your agency to outsource these tasks to a specialized provider while maintaining client-facing communication and branding. The white label provider works in the background, effectively becoming an invisible extension of your team.
Dispelling Common Misconceptions
A prevalent misconception about SEO reselling is that it limits your control over the SEO process. In reality, a well-chosen white label partner offers customizable solutions that align with your agency’s methodologies and client expectations. You maintain control over client communication, overall strategy, and branding, while the intricate, technical aspects of SEO are handled by your partner.
Another myth is that SEO reselling compromises service quality. However, established white label providers bring a wealth of experience and specialized tools to the table, often delivering superior results compared to what an in-house team could achieve, especially if SEO is not their primary focus.
How to Identify Market Opportunities to Resell SEO
Seizing market opportunities in SEO reselling requires a keen eye for both emerging trends and enduring client needs. The key lies in understanding not just where the market is today, but where it’s headed tomorrow. Here’s how.
1. Analyze the Market
Scrutinizie the current landscape of SEO services, identifying gaps that your reselling business can fill. Are there specific industries or business sizes that are underserved?
For instance, small local businesses often struggle to find SEO services tailored to their unique needs and budget constraints. By targeting such niches, your reselling services can address a critical market void.
2. Stay Ahead of the Curve
Another aspect to consider is the evolving nature of SEO: algorithm updates and emerging trends are opportunities, as clients seek partners who can demystify these changes and provide up-to-date strategies.
By aligning with white label providers who are at the forefront of SEO innovation, your reselling business can offer cutting-edge solutions, making it an attractive option for clients who are eager to maintain a competitive online presence. Your SEO reseller selection process has to be equipped to find such partners.
3. Assess Client Needs
When it comes to SEO, the customer is not always right. Every SEO agency has stories about small businesses who want to rank for terms like “web design,” so it’s important to ensure that your SEO reseller can understand what client needs.
This is not just about understanding what clients say they need but also about uncovering their unarticulated needs. Engage in meaningful conversations with potential clients to grasp their pain points, aspirations, and the obstacles they face in their SEO journey.
For instance, a common pain point for many businesses is the complexity and time-consumption of SEO. Your reselling service can cater to this by offering simplified, time-efficient SEO solutions that still deliver impactful results.
In essence, tapping into market opportunities in SEO reselling is about bridging the gap between dynamic market trends and specific client needs.
Our detailed guide on evaluating white label SEO providers offers actionable steps on how to evaluate providers on all of these attributes.
Developing a Business Model for SEO Reselling
As a digital marketing agency owner, transitioning into SEO reselling involves crafting a business model that aligns with your agency’s strengths while meeting market demands. Let’s break down the essentials:
1. Customizable Service Packages
Allow clients to mix and match services. For example, a client might combine basic on-page optimization from the Basic Tier with advanced link-building from the Premium Tier. This flexibility can be a significant differentiator for your agency in the SEO reselling market.
2. Market Differentiation Strategy
Industry-Specific Expertise
Carve out a niche by specializing in certain industries where your agency already has experience or connections. For instance, if you have a history of working with healthcare clients, tailor your SEO reselling services to meet the specific needs of the healthcare industry.
Innovative SEO Solutions
Stay ahead of SEO trends and incorporate cutting-edge techniques into your services. Regularly train your team and update your offerings to include the latest SEO innovations, like voice search optimization or AI-driven content strategies.
Pricing and Profit Margins in SEO Reselling
Pricing and profit margins are the lifeblood of any successful SEO reselling venture. Here are the key elements of crafting a winning pricing strategy and ensuring healthy profit margins that drive long-term business sustainability.
1. Pricing Strategies
Begin by selecting the right pricing strategy for your SEO reselling services. There are several approaches to consider:
Retainer-Based Pricing: Charge clients a monthly fee for ongoing SEO services. This offers stability in revenue and allows you to build long-term client relationships.
Project-Based Pricing: For one-off projects or specific SEO tasks, consider a project-based pricing model. Ensure you accurately estimate the time and resources required for each project.
Value-Based Pricing: Determine the value your services bring to clients and set prices accordingly. Clients are often willing to pay more when they see the tangible results your SEO services provide.
Conduct thorough research on your competitors’ pricing structures. Understand what similar agencies are charging for their SEO reselling services. This insight will help you position your pricing competitively.
2. Pricing Transparency
Transparency builds trust with clients. Clearly communicate your pricing structure, including any additional fees or costs that may arise during the course of a project. Clients appreciate knowing what to expect, and it minimizes disputes down the road.
Develop a reporting system that not only tracks standard metrics like rankings and traffic but also provides insights into ROI. Use data visualization tools to create reports that clearly communicate the value your services bring to your clients’ businesses.
By structuring your pricing strategically, offering flexible, customizable packages, and differentiating your services in the market, your SEO reselling business model can not only attract a diverse clientele but also establish your agency as a versatile and forward-thinking player in the SEO domain.
3. Case Studies and Real-World Examples
Learn from real-world scenarios by studying case studies and examples of successful pricing strategies in SEO reselling. Analyze how other agencies priced their services and the outcomes they achieved. Take inspiration from their successes and adapt their strategies to your business.
In summary, pricing and profit margins in SEO reselling are pivotal to your business’s success. Tailor your pricing strategy to align with your unique services, consider competitive factors, maintain pricing transparency, and continually refine your approach using insights from real-world examples.
Leveraging Technology for Efficient SEO Reselling
Embracing specific technological solutions is key to streamlining your agency’s SEO reselling services. Here’s a focused look at how technology can be practically applied to enhance your reselling business:
Automation Tools: Precise Task Management
Incorporate tools that automate time-intensive tasks such as continuous keyword tracking, backlink updates, and regular SEO health checks. For example, employing a tool like SEMrush or Ahrefs can automate the monitoring of keyword rankings and backlink profiles, enabling your team to concentrate on strategic decisions rather than routine tracking.
CRM Systems: Tailored Client Interaction
A sophisticated CRM system is vital for managing and optimizing client interactions in SEO reselling. A system like HubSpot or Salesforce can help you keep track of client communication, manage leads effectively, and offer insights into client engagement with your services. Consider integrating your CRM with your SEO tools to provide clients with detailed, up-to-date reports on their SEO campaign’s progress, enhancing transparency and trust.
| Feature | Client Portal | File Sharing | Project Management | Invoicing | White Labeling | Free Tier | Pricing Model | Price Range |
| Client-Portal.io | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ❌ | Per portal | $29 – $99 / month |
| Clientjoy | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | Per user | $15 – $99 / month |
| Clinked | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | Per group | $95 – $599 / month |
| Copilot | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | Per user | $39 – $1500 / month |
| Freshworks CRM | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | Per user | Free – $79 / month |
| HubSpot CRM | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | Per user | Free – $1200 / month |
| ManyRequests | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | Per user | $49 – $249 / month |
| Service Provider Pro | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | Per user | $29 – $199 / month |
| SuiteDash | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | Unlimited users | $19 – $99 / month |
| Zoho CRM | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | Per user | Free – $100 / month |
Analytics Tools: Deeper Insights
Utilize advanced analytics tools to gain a deeper understanding of campaign performance. Tools like Google Analytics and Moz can provide valuable insights into user behavior, traffic sources, and content effectiveness, allowing for data-driven strategy adjustments. This helps in aligning the resold services with clients’ specific goals and improving outcomes.
Seamless Tool Integration
Ensure your selected tools integrate well with each other. For instance, if your analytics tool can feed data directly into your CRM, it streamlines the process of report generation and client updates. This integration leads to a more cohesive workflow and helps maintain data accuracy across different platforms.
By specifically targeting these areas with the right technology, your agency can not only improve operational efficiency in SEO reselling but also provide more value to your clients. It’s about selecting tools that not only perform individual functions well but also complement each other to create a synergistic effect in your overall SEO reselling strategy.
Marketing Strategies for Reselling SEO Services
Here’s how you can sharpen your approach, using digital marketing, networking, and referrals, tailored specifically for the unique demands of SEO reselling:
1. Niche-Focused Content Marketing
Instead of generic SEO content, produce materials that address specific niches or industries you aim to target with your reselling services. For instance, create in-depth guides on SEO challenges and solutions for the healthcare sector if that’s a focus area. This positions your agency as an expert in both SEO and the particular challenges of that niche.
2. Precision-Targeted PPC Campaigns
Utilize advanced PPC targeting to reach businesses actively seeking specialized SEO solutions. For example, use LinkedIn’s targeting features to reach decision-makers in industries you specialize in. Develop ad campaigns around specific pain points or recent SEO changes affecting those industries.
3. Personalized Email Marketing Using AI
Implement AI-driven tools to analyze client behavior and tailor email marketing campaigns. This can mean sending personalized content based on their interaction with your website or previous campaigns, ensuring that each message is relevant and engaging.
4. Strategic Social Media Engagement
Beyond just sharing content, engage in meaningful discussions on platforms like LinkedIn. Share insights on recent SEO developments or answer SEO queries in industry-specific groups. This active engagement helps in building your reputation as a knowledgeable and approachable expert.
5. Referral Programs
Enhance your referral programs by offering not just discounts, but also value-added services like a free SEO audit or an exclusive webinar for clients who successfully refer new business. This not only incentivizes referrals but also adds value to your existing client relationships.
6. Collaborative Content Creation with Industry Experts
Partner with influencers or known figures in your target industries to co-create content. For instance, a joint webinar with an industry expert discussing the intersection of their field and SEO can attract a highly relevant audience.
Optimizing and Demonstrating ROI in SEO Reselling
Measuring and showcasing ROI is paramount in the world of SEO reselling, and it’s vital for client satisfaction and business growth. In this section, we’ll delve into specific strategies and metrics for effectively demonstrating ROI, tailored to the needs of digital marketing agency owners.
1. Advanced ROI Metrics
To gauge the true impact of your SEO services, delve beyond traditional metrics:
Conversion Rate by Source: Determine the conversion rates of organic traffic sources to pinpoint which SEO strategies generate the most valuable leads or sales.
Customer Lifetime Value (CLV): Showcase how your SEO efforts contribute to increasing the CLV of your clients’ customers, emphasizing long-term value.
Revenue Attribution: Utilize advanced attribution models to attribute revenue to various marketing touchpoints, providing clarity on the direct impact of SEO on sales.
2. Customized Reporting Strategies
Avoid generic reports. Tailor your reporting strategies to align with your client’s objectives:
ROI Dashboards: Develop custom dashboards that visualize key metrics and ROI trends, offering real-time data accessibility for your clients.
Client-Specific KPIs: Collaborate with clients to identify specific Key Performance Indicators (KPIs) that matter most to their business, whether it’s lead generation, e-commerce sales, or brand visibility.
Attribution Reports: Provide attribution reports illustrating contributions of marketing channels, including SEO, to overall conversions and revenue.
3. Data Visualization
Leverage advanced data visualization techniques to enhance your reports. Infographics, heatmaps, and interactive charts can simplify complex data and make it more compelling.
4. Continuous Communication
Maintain open and frequent communication with your clients. Schedule regular meetings to discuss progress, answer questions, and address concerns. Effective communication builds trust and keeps clients engaged.
5. Client Education
Educate your clients about SEO and its long-term benefits. An informed client is more likely to appreciate the value SEO brings to their business and remain committed to the partnership.
Scaling Your SEO Reselling Business
Ensuring that growth aligns with quality and client satisfaction is the key challenge that most agencies encounter in SEO reselling. Here’s how to navigate that maze:
1. Process Optimization
Efficiency is key to scaling without sacrificing quality. Optimize your SEO processes by adopting project management tools and methodologies that streamline workflow. Automation of repetitive tasks and the use of SEO software can save time and resources, allowing your team to handle more clients effectively.
| Platform | Project Views | Collaboration | Integrations | Free Tier | Free Tier Limitations | Starting Price |
| Airtable | List, board, calendar, table, gallery, Gantt | Comments, mentions, chat | 25+ | ✔️ | Up to 1,200 records per base, 2 GB attachment space per base, 2 weeks of revision and snapshot history | $10 / user / month |
| Asana | List, board, calendar, timeline, Gantt | Comments, mentions, chat | 150+ | ✔️ | Up to 15 members, limited features and integrations | $10.99 / user / month |
| Basecamp | List, board, calendar | Comments, mentions, chat | 50+ | ❌ | No free plan, only 30-day free trial | $99 / month |
| Clickup | List, board, calendar, table, timeline, Gantt | Comments, mentions, chat | 1000+ | ✔️ | Up to 100 MB of storage space, limited features and integrations | $5 / user / month |
| Hive | List, board, calendar, table, timeline, Gantt | Comments, mentions, chat | 1000+ | ❌ | No free plan, only 14-day free trial | $12 / user / month |
| Jira | List, board, table, timeline, Gantt | Comments, mentions, chat | 3000+ | ❌ | No free plan, only 7-day free trial | $7 / user / month |
| Meistertask | Board | Comments, mentions, chat | 50+ | ✔️ | Up to 3 projects, 20 MB per file attachment, limited features and integrations | $8.25 / user / month |
| Monday.com | List, board, calendar, table, timeline, Gantt | Comments, mentions, chat | 40+ | ❌ | No free plan, only 14-day free trial | $8 / user / month |
| Nifty | List, board, calendar, timeline, Gantt | Comments, mentions, chat | 20+ | ❌ | No free plan, only 7-day free trial | $8 / user / month |
| Notion | List, board, calendar, table, gallery, timeline | Comments, mentions, real-time editing | 7 | ✔️ | Up to 1,000 blocks, 5 MB file upload limit, no admin tools | $4 / user / month |
| Pipefy | Board | Comments, mentions, chat | 20+ | ✔️ | Up to 5 users, 10 pipes, 500 cards per month, limited features and integrations | $9 / user / month |
| Slenke | List, board, calendar, timeline, Gantt | Comments, mentions, chat | 10+ | ❌ | No free plan, only 14-day free trial | $4.99 / user / month |
| Swit | List, board, table, timeline, Gantt | Comments, mentions, chat | 10+ | ✔️ | Up to 5 users, 5 projects, 5 GB of storage space, limited features and integrations | $9.99 / user / month |
| Trello | Board | Comments, mentions, chat | 200+ | ✔️ | Up to 10 boards, 10 MB per file attachment, one power-up per board | $9.99 / user / month |
| Wrike | List, board, table, timeline, Gantt | Comments, mentions, chat | 400+ | ✔️ | Up to 5 users, 2 GB of storage space, limited features and integrations | $9.80 / user / month |
2. Client Segmentation
Consider categorizing your clients based on their unique needs and budgets. Tailor your services to different client segments efficiently. High-value clients may require more personalized attention, while standardized services can meet the needs of smaller businesses. Segmentation allows you to allocate resources effectively.
3. White Label Partnerships
Collaborate with white-label partners, such as other SEO agencies or service providers, to expand your capacity. Outsourcing specific tasks like content creation, link building, or reporting can help you manage increased demand while maintaining quality. Ensure that these partners align with your quality standards and processes.
4. Client Retention Strategies
Maintaining client relationships is crucial during growth. Implement advanced client retention strategies that involve personalized communication, strategic reporting, and continuous value delivery. Regular check-ins and status updates demonstrate your commitment to long-term partnerships.
Next Steps
If you’re reading this, you already know that reselling SEO services can be a profitable business. At SparkLaunch, we’ve helped SEO agencies by providing the invisible, behind-the-scenes support that every SEO reseller needs to scale growth and profits.
Get a free, no-pressure, no-obligations consultation with our team to chat about the best growth strategy for your agency.
