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Lift-STL Case Study

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Breathe new life into digital marketing

Lift-STL, a gym based in Saint Louis, Missouri, faced a period of stagnation with membership numbers plateauing for almost nine months. In May 2023, they engaged SparkLaunch Media to breathe new life into their digital marketing efforts, starting with a website refresh and expanding into ongoing website management, Google Ads, and Meta ads.

The Challenge

The initial goal was to rejuvenate Lift-STL's online presence to maintain current client numbers. However, the ambition soon evolved to not just sustain but significantly grow the gym's membership and increase the utilization of personal training services.

The SparkLaunch Solution

SparkLaunch Media implemented a multi-faceted digital marketing strategy that included:
Website Refresh: Overhauling the Lift-STL website to improve user experience, conversion optimization, and reflect the gym's brand ethos.
Google Ads Management: Crafting targeted ad campaigns to attract potential gym members searching for fitness solutions in the Saint Louis area.
Meta Ads: Utilizing Facebook and Instagram ads to reach a broader audience, emphasizing the gym's community, facilities, and services.

Data-Driven Results

  • Customer Cost of Acquisition:
The comprehensive strategy was executed with a focus on measurable results and continuous optimization.
  • Conversion Rate:
By leveraging data-driven insights, SparkLaunch Media was able to refine ad targeting, messaging, and creative content to maximize engagement and conversion rates.
  • Ad Spend
  • $839.49 over the last 30 days.
  • Conversions
  • 35 conversions at a cost of $23.99 per conversion.
  • Click-Through Rate (CTR)
  • An impressive 9.77%.
Most notably, within three months of partnering with SparkLaunch Media, Lift-STL experienced a 20% increase in membership and filled all available personal training schedules, a testament to the efficacy of the implemented digital marketing strategies.

The Journey Ahead

The success story of Lift-STL and SparkLaunch Media underscores the transformative power of a well-executed digital marketing strategy. This partnership not only revitalized Lift-STL’s online presence but also drove significant business growth, highlighting SparkLaunch Media’s role as a catalyst for client success.

Are you looking to ignite growth and rejuvenate your business's online presence?

Contact SparkLaunch Media today to discover how our digital marketing solutions can drive results and elevate your brand.
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Charlotte, NC 28208
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